Quera

We developed the identity for Quera, a haircare brand, focusing on positioning it as an innovative and modern reference, carrying expertise and constantly updating to deliver the best results. This proposal reflects the brand’s deep commitment to environmental care and sustainability, from production to the use, reuse, and disposal of its products.

In its typographic composition, this proposal was designed from scratch, aiming to convey growth and status through bold forms and tall letter heights. Its Sans Serif style, with straight vertices and rounded terminals, creates a sophisticated and technological appearance, allowing Quera to stand out and differentiate itself from other brands in its category.