Poción Kids

In this project, we were responsible for implementing and developing various elements based on the graphic design created by the La Poción team for the launch of their new sub-brand: Poción Kids. We produced 3D renderings of all the products, designed social media content following the proposed visual style, created video and motion graphics adapted to different formats to promote the launch, and finally, worked on the web implementation, publishing the products, creating a dedicated landing page, and editing banners to align the La Poción homepage with this new line. All of this was done in collaboration with the brand’s graphic design team.
 

La Poción is a hair care brand that combines innovation and natural ingredients in each of its products. With Poción Kids, they aimed to create a fun, fresh, and practical line for children: a line that represents tangle-free fun and adapts all the benefits of their products to the world of children.