New Termoprotector B8

The relaunch of B8 Thermoprotector was conceived as a visually impactful experience. Our intention was to take advantage of light, color, and the container’s finishes to highlight its shine and iridescent effects, turning every movement into an opportunity to reveal its details.
 

Starting from 3D modeling and texturing, we built animations that allow the viewer to explore the piece, observe how light glides across its surface, and how reflections transform with each rotation—enhancing its visual perception.
 

These animations were later integrated into audiovisual compositions alongside kinetic typography and iridescent visual effects, creating a vibrant atmosphere aligned with the graphic identity of the launch, designed to capture attention and hold it.
 

Additionally, high-quality renders were produced to refresh the visual presence of the online store and reinforce its impact with the audience.