Booth Moxy Hotel

This project design was developed for the Moxy Hotels chain, specifically for its Times Square location. Under the creative direction of Adam Aleksander, the goal was to design a three-dimensional installation that captured the essence of the holiday season and conveyed the festive atmosphere characteristic of this time of year.

Using two-dimensional pieces composed of polygonal shapes, a three-dimensional environment with an abstract aesthetic was designed, representing iconic elements of winter and Christmas, such as a ski lift, reindeer, snow, and Christmas trees.

As part of the creative process, a 3D model was also created to visualize and facilitate the evaluation of volumes, spatial composition, and the visual impact of the final design.